Racing Future needed both public-facing offer pages and a learning platform supporting the educational programme. One had to explain and sell the offer, while the other had to support teachers and students during everyday use.
CONTEXT
Figma · FigJam · Miro · Jira · Teams · Adobe Photoshop · Adobe Illustrator · Adobe Acrobat · Paper and Pencil
DESIGN & COLLABORATION TOOLS
Teachers needed tools to manage groups, students and lessons, while students needed clear access to educational content. The first release focused on the essential MMVP flows, but the structure also had to leave room for future platform development.
PROBLEM
MY WORK
I gathered client requirements during MMVP workshops and translated them into clear product flows, page structures and interface decisions. With a very short delivery timeline, the scope had to be well defined from the start and every design decision needed to be realistic to implement.
I designed both sides of the Racing Future digital experience, from requirements to implementation-ready flows. |
Together with the analyst, client and developers, I helped structure the requirements, prioritise the essential MMVP features and define the scope of the first release.
The solution had to work not only for users, but also for the development process — including realistic flows, reusable patterns and technology choices that would not create unnecessary complexity for developers.
KEY DECISIONS
The MMVP stayed realistic to build within a very short timeline, while still delivering a complete learning flow - from accessing lessons to completing them and tracking progress. Reusable patterns and a clear structure also created a solid base for future platform development.
SPECIAL FEATURE OF THE PROJECT
The scope covered both the offer pages and the learning platform, which meant designing not only interfaces, but also the relationships between products, users and key flows across the ecosystem.
The biggest challenge for me...
...was turning that complexity into a coherent structure that was clear for users, realistic for development and ready to grow after the first release.
Product Designer · UX/UI Designer · Dog&human trainer
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